A Few Words About Self-Publishing

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Which it is. Dark and stormy.

Although in Prince Edward Island, it is not yet night.

It is, however, nearing the end of a rather unproductive late September afternoon. Seems fitting to wrap up this rainy day with a few thoughts about self-publishing.

This is for those of you potentially interested in embarking on a self-publishing journey. For the newbies out there, not those who have already dissected every self-publishing blog ever posted. 

Newbie?

Read on.

Ok, so here's the secret to self-publishing: 

DO IT.

That's it. Don't tell me you don't have time. If you really want to write, you'll make time. If you want to self-publish, reach out to people like myself who once asked others for help. I would rather see you try than throw in the towel before you give yourself a chance. 

This is the thing about me. To borrow an old cliche, I'm like a dog with a bone. If I want something bad enough, I'll go out and get it. Still, I get scared. Technology drives me crazy. But I once went to a workshop with a wonderfully inspiring P.E.I. writer, Patti Larsen, who said, "You can do this." And she proceeded to show me how. Did I get stuck along the journey? Yep. So I gritted my teeth and scribbled off an email to this gal who I now consider a rock star in the writing world. Guess what? She answered.

Patti taught me a lot over the years. First, she encouraged me to try self-publishing. Second, she took me a step further by sitting me (along with a few other newbies) down and showing me how to format documents as ebooks for Smashwords, Kobo, and Kindle. Prior to this mini-workshop I was using a company I liked (still like) very much, but they were expensive and any time I wanted to make a change to my books (egads, a typo? Me? Never! Uh, well...nobody's perfect!) I was required to pay a fee. By learning to format text myself, I could upload to Smashwords, who distributes to a number of channels including Barnes & Noble and iBooks, and then I could upload to Kindle (Amazon) and Kobo separately so that I could monitor my sales on a day to day basis at will. Plus I could easily swap my documents out when need be, at will. For free.

So...books online...sales happening, exciting reviews coming back and then...hmmmm, spending a lot of money on cover designs (well worth it, because my covers are beautiful as well as award-winning, and have sold many a book for me)...see?

I know you've seen these before, but I can't help myself! They're bee-yoo-ti-ful! (Thanks, Alanna Munro!)

I know you've seen these before, but I can't help myself! They're bee-yoo-ti-ful!

(Thanks, Alanna Munro!)

ALSO spending a bit on editing...printing books for island bookstores...and I realize I need to step up my game. What do I do? Well, I scribble off another note to my rock star mentor, of course! 

I wrote to Patti Larsen again (of Family Magic fame, amongst others, in case you are wondering) - see?

Family Magic
By Patti Larsen

Her cover is gorgeous too! And the book (series) is compelling and original!

Best part? Patti is a lesson in 'giving.' And in giving well. She is gracious and sweet, and my next outreach to her resulted in a private meeting over cafe mochas at a cozy Charlottetown cafe. The question on the agenda?

"How the heck do I market my books?" 

Her answer? Which was wise and delivered with an air of 'you can do this,' was both practical and realistic. 

"This is a marathon, not a sprint."

Meaning, of course, that self-publishing a book (or books) is not gonna garner instant success. One day at the gym will not bring you a toned bikini butt. One day at the gym might get you sore and tired and maybe a little intimidated. But taking that first step might also inspire you to work towards something better, towards a healthier lifestyle that includes a wee bit of social time along with your Zumba.

Patti did give me some inklings as to how to embark upon the marathon. Mailing lists (some are better than others), price promotions (I'm doing one now! A Song For Josh is only $2.99 til the end of October on Amazon, Kobo, etc.). See? (I seem to like saying this!)

(Or I guess only $ 2.25 in US dollars!)

But mostly what I learned from Patti is that there is no 'silver bullet.' When it comes to ebook marketing, you need a good book (or series) and a helluva lotta patience. Best advice most writers will share with newbies like yourself?

Just keep writing.

Patti has it figured out. She is brilliant at the writing part. She is an absolutely lovely woman who can really spin a yarn in an entertaining and engaging way. But she can also market. 

She is a writing rock star who taught me a lot (and who continues to share her knowledge with myself and others). And so I am happy to give back as well, to 'pay it forward,' I guess you could say.

So, Newbie. This leaves you. Are you sitting there with your finger quivering over the mouse, wondering whether or not you should drop a note and say hello? Are you wondering whether this is a journey you might want to take, but you're afraid because you aren't sure you can? Well, click that mouse and say hello. Take this journey, one step at a time. And don't hesitate to ask those of us who have come before you for a hand. We are happy to help.

This is the most amazing journey I have ever taken. (I would add this - packing up my old Sunfire and driving my kid and myself across the country to live in Vancouver to go to Film School at age 41, but let me just say that was simply terrifying. So I won't - although it had its own perks and life lessons!).

If you're not sure whether you want to try, run a little test. Ask yourself this - do you have a burning passion to tell a story? Do you stare at others' books all lined up on Kindle or bookstore shelves and visualize your name on the book cover? Do you hang out with your characters when you're lonely or depressed and wish they were real? (Ha ha! Yup. I do.) Then do yourself a favour and don't let fear stop you from realizing your dreams. Reach out to someone who has mapped this world before you, or if you're shy don't be afraid to go to the gazillion other blogs out there in Google-land. Navigate your way through the ins and outs. Make the Google search bar your friend.

And share your stories with the world.

May I just add one little note - thank you, Patti.